Programs & Workshops

Structured training experiences for B2B marketing teams and leaders.

McLeone's programs are built to help teams improve strategic thinking, planning quality, internal alignment, and day-to-day marketing execution.

Workshop Format

Workshop Programs

Short-format sessions for focused team improvement around planning, messaging, campaigns, performance habits, and stronger execution quality.

  • Campaign planning and prioritisation
  • Message clarity and positioning quality
  • Team execution discipline and review habits
Capability Track

Multi-Session Training

Capability-building programs designed to strengthen internal skill, confidence, and team consistency over several sessions rather than a single event.

  • Progressive learning with practical application
  • Shared language across the marketing team
  • Improved quality of planning and execution over time
Leadership Track

Leadership Intensives

Higher-level support for marketing leaders managing team performance, direction, capability standards, and better operating quality.

  • Leadership clarity on priorities and capability gaps
  • Sharper standards for team planning and review
  • Better alignment between strategic intent and day-to-day delivery

Delivery Options

Formats that fit the pace, shape, and maturity of the team.

Onsite Delivery

Live in-room sessions for teams that benefit from deeper focus, interaction, and shared energy.

Virtual Delivery

Remote formats structured for distributed teams that still want momentum and strong facilitation.

Blended Support

Training paired with light advisory support when leadership needs help embedding the learning into practice.

Enquiry

Choose a format that matches what the team needs to improve next.

Most engagements begin with a short discussion about the team, the capability gaps, and which program structure will create the strongest result.